The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink tea, concentrates, juices and coffee and functional drinks.
The fruit based beverage market can be broadly classified into two segments — packaged fruit based beverages and unpackaged fruit based beverages fresh juice.
Although the Indian fruit based beverage market has traditionally been dominated by the unpackaged segment but the recent past has seen an enormous growth potential in the packaged category.
The growth of the market over this period has been fueled by the growing urbanization, rising disposable income and surging middle class. Packaged fruit based beverages are largely consumed by the urban population, particularly by the middle class and upper class segment of the Indian population.
The increasing disposable income and rising occurrences of diseases resulting from unhealthy lifestyles have greatly impacted the growth curve of the market over the years. Indian packaged fruit based beverage market is set to register exceptional growth in the coming years with several opportunities propelling the industry such as change in lifestyle and urbanization, increasing disposable income and monthly allocation to expenditure on health related drinks.
Geographical market development, innovative products and supply chain development are other factors that will propel the market.
Market segmentation of the India packaged fruit drinks market on the basis of urban and rural demand, geographical demand, type of distribution channel and flavors. Trends and Development in the packaged fruit based beverages industry. Competitive landscape and detailed company profiles of the major manufacturers of packaged fruit based beverages in India.
Challenges and Opportunities in the packaged fruit based beverages industry. Detailed Company profiles of major cold pressed juices and juice bar players in India.Beverage Marketing Corporation's annual and quarterly research reports draw from our more than 40 years of experience serving the U.S.
and global beverage industry to provide the big picture as well as the detailed data and market insight necessary to track shifting trends and evaluate the competition.
Interpretation: From the above analysis we observe that 50 per cent of the customers strongly agreed Mango Frooti is available in lower price. Marketing Mix of Frooti analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Frooti marketing strategy.
The article elaborates the pricing, advertising & distribution strategies used by the company.
Let us start the Frooti Marketing Mix: Product: Frooti is one the most popular mango flavoured beverages. The market is held by fruit based drinks (Maaza, Frooti, Slice) and nectar based drinks (Real and Tropicana) with a total market size of 8 Billion INR It is expected to grow at 18% year Industry Forecast.
Market segmentation. Market segmentation is the basis for a differentiated market analysis.
Differentiation is important. One main reason is the saturation of consumption, which exists due to the increasing competition in offered products. Jun 24, · Share Market Analysis of one fiscal year i.e. April – March The above all the four charts deals with the stock prices of the Titan Watches in the year at .